From zero to sustainability hero: Climbing the corporate sustainability ladder
SustainAbility School #71
The evolution of sustainability over the past two years has been extremely accelerated, leading to a significant increase in the number, size, and intensity of sustainability topics present in our lives, regardless of the field in which we operate.
Thus, new regulations, new concepts, new expectations, and requirements are transforming into future decision-making criteria both on a personal and professional level. In the years to come, knowledge and skills related to sustainability will become indispensable, just as computer skills (Word, Excel, etc.) and advanced English proficiency are today.
The Sustainability Scale is a tool that allows companies to achieve sustainability in business while maintaining profitability, meet non-financial reporting legal requirements, and even surpass them, identify and manage various types of impact, risks, and opportunities, and generate value for stakeholders.
The discussion in the webinar was structured in two parts:
Part I (at the organizational level) – The Sustainability Scale: What it is, the specific indicators for each level, how organizations progress from one level to another; Part II (at the individual level) – Competencies and training resources in the field of sustainability.
Thus, new regulations, new concepts, new expectations, and requirements are transforming into future decision-making criteria both on a personal and professional level. In the years to come, knowledge and skills related to sustainability will become indispensable, just as computer skills (Word, Excel, etc.) and advanced English proficiency are today.
The Sustainability Scale is a tool that allows companies to achieve sustainability in business while maintaining profitability, meet non-financial reporting legal requirements, and even surpass them, identify and manage various types of impact, risks, and opportunities, and generate value for stakeholders.
The discussion in the webinar was structured in two parts:
Part I (at the organizational level) – The Sustainability Scale: What it is, the specific indicators for each level, how organizations progress from one level to another; Part II (at the individual level) – Competencies and training resources in the field of sustainability.
By attending this webinar, you will learn about:
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Planetary Limits: Our planet is struggling to sustain current resource demands and pollution levels. Key areas include climate change, biodiversity, freshwater resources, and biochemical flows;
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Paris Agreement and European Green Deal: Goals include keeping global warming below 2°C, ideally 1.5°C, and achieving net-zero emissions by 2050, along with economic growth decoupled from resource use;
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Scara Sustenabilității (Sustainability Ladder): A model with five stages of sustainability development: Beginner (Newborn): Initial awareness, Discovery (Child): Understanding sustainability impacts, Rebellion (Adolescent): Challenging norms and adapting behaviors, Maturity (Adult): Implementing sustainable practices, Mentorship (Senior): Leading and teaching others about sustainability;
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Individual Actions: Increase knowledge about environmental impact (climate change, carbon terminology) and adapt consumption choices to be more sustainable;
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Professional Actions: Familiarize with sustainable business principles and align company goals with the Sustainable Development Goals (SDGs);
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Avoiding Greenwashing: Real sustainability requires integration into the core business strategy, budget allocation, and transparency in reports. Stakeholders should assess if a company’s sustainability claims align with its operations;
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Corporate Responsibility Evolution: Moving from “do no harm” to “regenerative corporations,” which create positive environmental and societal impacts, moving beyond shareholder to stakeholder value;
About the guest speaker
Doru Mitrana is the Training Division Director at The CSR Agency, Program Director at the Ambasada Sustenabilității (Sustainability Embassy) in Romania, and the President and Founding Member of the MaiMultVerde Association, an environmental NGO with a mission to build a new culture of environmental responsibility and volunteering in the country. He has an impressive educational background in marketing, management, communication, and corporate social responsibility.
In 2012, Doru graduated with a master’s in Responsible Management from Steinbeis University in Berlin. Before this, he obtained specializations in online marketing (2010), process communication (2009), and creative leadership through the ERISMA program of the ERUDIO Association (2008).
With over 15 years of experience in the CSR field, Doru has gained extensive practical expertise from working directly with the largest companies in Romania on non-financial reporting, sustainability strategy development, environmental protection programs, and national and international networks for collaboration in sustainable development.
These activities are based on solid theoretical foundations acquired through his master’s studies in responsible management at Steinbeis University Berlin, GRI and UN Global Compact training sessions, and the practical Sustainable Finance course at the Cambridge Institute for Sustainable Leadership.
In 2012, Doru graduated with a master’s in Responsible Management from Steinbeis University in Berlin. Before this, he obtained specializations in online marketing (2010), process communication (2009), and creative leadership through the ERISMA program of the ERUDIO Association (2008).
With over 15 years of experience in the CSR field, Doru has gained extensive practical expertise from working directly with the largest companies in Romania on non-financial reporting, sustainability strategy development, environmental protection programs, and national and international networks for collaboration in sustainable development.
These activities are based on solid theoretical foundations acquired through his master’s studies in responsible management at Steinbeis University Berlin, GRI and UN Global Compact training sessions, and the practical Sustainable Finance course at the Cambridge Institute for Sustainable Leadership.
Devino membru
SustainAbility School este un program de educare dedicat exclusiv angajaților din organizațiile membre ale Ambasadei Sustenabilității în România prin programul Coaliția România Sustenabilă.
Dacă ești angajatul unuia dintre membri, creează-ți cont gratuit aici.
Dacă angajatorul tău nu s-a implicat încă, dar vrei să participi la edițiile viitoare și să ai acces la edițiile trecute, cere decidenților din organizația ta să devină membru.
Dacă angajatorul tău nu s-a implicat încă, dar vrei să participi la edițiile viitoare și să ai acces la edițiile trecute, cere decidenților din organizația ta să devină membru.