Climate perspective on sustainability – how to motivate people to act
SustainAbility School #62
By attending this webinar, you will learn about:
Common Psychological Roadblocks: People often feel too overwhelmed, lack confidence, or fail to identify personal reasons to care about climate action, A mindset of scarcity and disbelief about personal impact are significant barriers;
The Flynn Model of Sustainable Change: This model categorizes people into four zones of action and motivation: inactive, low motivation; active, high motivation; and two intermediate states, Moving individuals from inactive to active requires understanding their personal motivations and addressing fears;
Stages of Climate Engagement: People often progress through four stages: denial or ignoring the problem, recognizing the need for change but minimizing responsibility or feeling powerless, taking initial actions despite uncertainties, sustaining actions and influencing broader systems;
Effective Climate Influence: listen to people’s emotions around climate concerns, validate their feelings, and encourage their capabilities, move beyond "counseling" and "clashing" by acknowledging the complexity and encouraging incremental action,key phrases for climate coaching include recognizing challenges, affirming dedication, and building confidence;
Building Sustainable Behavior: shift from listening to solutions to listening for underlying emotions, enabling people to feel supported and empowered to act;
SustainAbility School este un program de educare dedicat exclusiv angajaților din organizațiile membre ale Ambasadei Sustenabilității în România prin programul Coaliția România Sustenabilă.