Advocacy plays a crucial role in generating interest and fostering meaningful engagement to achieve the Sustainable Development Goals (SDGs), whether it’s addressing gender equality, striving to meet climate targets, or ensuring equitable access to health and education for all. It acts as a bridge between the public, organizations, and policymakers, creating an environment where collective action can thrive.

Public policies are pivotal in driving the transition toward a more just and sustainable world. When designed thoughtfully, they can significantly contribute to building a fairer society by addressing systemic inequalities and supporting the long-term well-being of communities. Public policies also have the potential to empower non-governmental organizations (NGOs) by providing a framework for developing impactful projects that generate lasting societal changes, offering real solutions rather than temporary fixes to ongoing crises.

The role of advocacy activities is to educate and influence decision-makers, ensuring they are aware of the far-reaching consequences of the policies they promote. Effective advocacy raises awareness about the real, tangible impacts of those policies on communities and the environment, pushing for decisions that prioritize sustainability and social equity. By doing so, advocacy fosters a dialogue between citizens, organizations, and governments, helping to steer public policies toward achieving the SDGs and creating a better future for all.

By attending this webinar, you will learn about:

  • The Role of Advocacy in Social Change: Understand how advocacy influences policies, shifts societal attitudes, and empowers civil society to drive meaningful change.

  • Key Steps in Advocacy Campaigns: Learn how to identify core issues, analyze root causes, and map the external environment to understand the forces shaping your campaign.

  • Strategic Tools for Advocacy: Discover how to use tools like power mapping to identify allies and opponents and ensure effective campaign planning.

  • Effective Communication for Advocacy: Explore strategies for engaging key stakeholders, mobilizing supporters, and using communication methods such as media outreach, petitions, and public events.

  • Measuring Advocacy Success: Learn how to assess both short-term achievements (e.g., policy changes) and long-term impacts (e.g., shifts in public perception) to evaluate the effectiveness of your advocacy efforts.

About the guest speaker

Ioana Grindean is the Advocacy Director at the Step by Step Center. Her efforts have led to the successful adoption of essential measures supporting early childhood education, such as Law 201/2018, which provides funding from the Ministry of Education’s budget for early education services; Law 56/2019, which mandates gradual enrollment in kindergarten; and Law 239/2020, which offers tax credits for early education services and a series of incentives for companies investing in dual higher and pre-university education.

Devino membru

SustainAbility School este un program de educație dedicat exclusiv angajaților din organizațiile membre ale Ambasadei Sustenabilității în România prin programul Coaliția România Sustenabilă.

Dacă ești angajatul unuia dintre membri, creează-ți cont gratuit aici.

Dacă angajatorul tău nu s-a implicat încă, dar vrei să participi la edițiile viitoare și să ai acces la edițiile trecute, cere decidenților din organizația ta să devină membru.